IF YOU EXPECT to earn organic traffic, what avenues will you use?
Organic traffic is traffic that you don’t pay for. Social media, newsletter subscriptions, SEO, links, forums, guest-posting, etc. are all examples of organic traffic sources, and it’s usually agreed that organic traffic is stronger (in the sense that it often delivers more engaged readers) than non-organic traffic.
You should definitely strive to increase your ability to earn organic traffic as much as possible. Start leaving helpful and insightful comments on sites in your niche (more on this later), and visit and join any forums where like-minded people gather and discuss your topic(s).
These are long-term strategies, where consistency and relevance add the most value. Don’t expect to generate massive amounts of traffic to your site overnight, but instead let your organic traffic strategies add up and eventually cause a “snowball” of great traffic to your blog.
IF YOU ARE willing to pay for traffic, what methods will you use?
As you know by now, organic traffic isn’t the only kind of traffic you can generate to your website.
You can buy advertisements through Google’s AdSense program, BuySellAds, Chitika, or other marketplaces, or you can buy sponsored forum/blog posts, pay for guest articles and blog posts on other websites.
These aren’t bad strategies at all—just be sure to have a great-looking and useful website ready for visitors when you start buying ads
HOW MUCH MONEY are you willing and/or able to spend on your site?
If you plan to engage in non-organic traffic generation methods like purchasing ads, start thinking about your overall daily/weekly/bi-weekly ad budget.
Write down the amount of money you can safely spend on advertisements for your site:
- Per week?
- Per month?
- Per year?
Many bloggers feel that sticking to a set schedule, for a set period of time, is the best way to gain from ads. Make sure you’re able to spend the same amount of money for at least 1-2 months in a particular advertising stream, and preferably 6-8 months or longer. Remember, you need to drive traffic to a site that’s ready to receive traffic, so before you go out and purchase $1,000 of ads, read through the next few sections of this book!