Everyone who understands the search engines wants to know how to find the best keywords for a website or a blog. Finding the right set of keywords can and will determine where your site shows up on the search engines.
Keywords are important but do not forget about content. Neither the search engines or your readers are going to reward you if you just write a page or blog post full of various keywords.
How to use keywords on your website. Again, do not just put a bunch of keywords in a post or page. That is NOT the right way to do it. What I do is find out what keywords are best (more about that later) and then tailor a quality article around those keywords.
I try not to FORCE my keywords unnecessarily into the article. I want my content to flow naturally and reward the reader with quality information. None of us like to feel like we were tricked into going to a site. If we click on something we expect a reasonable amount of appropriate content to be there.
If we click on your link, then we want that answer to be there.
How you choose the best keywords for your article or post might determine some of your writing style but it should not diminish the content you are providing. If your content is relevant to your keywords then if you fully explore the content you should naturally have more than enough of your targeted keywords in the article.
I not I am preaching a little about content, but I really hate sites that just gratuitously throw out a plethora or keywords completely out of context. Trust me I leave those sites quickly. That is why I am harping on you content as much as your keyword selection.
It does you little good if your keywords work and get someone to click to your site and then they immediately leave because of bad content. You need them to stay, read and learn from you site. After that hopefully they will purchase something or click on one of your advertisement ads generating revenue for you. Which my guess is why you are doing all this, correct?
Search now for Keywords. Just put them in below:
OK, let me get off my soap box (at least for now) and get to the question of how to find the best keywords for SEO. Noticed I threw out a new term there SEO. Just in case you do not know, that stands for Search Engine Optimization. That is the whole point of choosing your keywords.
There are a number of ways to figure out what people are searching for. Just go into Google and type ‘How To Find the Best Keyw’ stop right there. What suggestions did Google give you? My gave these:
- How to find the best keywords
- How to find the best keywords for my website
- How to find the best keywords for SEO
- How to find the best keywords for your website
You can change some of the words up, add words between them or keep typing to see what Google suggests. This will give you an idea of what people are searching for. This is GREAT information right?
Yes, it is but if you want to have a chance of actually showing up on the search engines first few pages then you have to know how many times people search for each of those things and what your competition is for those words.
If there are only 4 searches a month you probably do not need that keyword. If there are 2000 searches a month that is great but not if you will show up on page 30! See it is not only about the right keyword, it is about finding one that you can actually show up on in a page people might actually get to.
To find out what your competition is you need a program like Jaaxy that can help you see where you rank.
Jaaxy gives you:
- Keyword suggestions
- Average number of searches, traffic you might get if you get on the first page of the search.
- The number of competing websites ranked in Google for the exact keyword.
- A Jaaxy proprietary keyword quality indicator.
- A composite score based on traffic and competition.
- Suggested domain names if you do not already have one.
- Free Starter account.
These things help you find the best keywords for SEO. I highly recommend this tool, in fact I use it myself.
Find the best keywords you can and then create content. Then do it again and again and again and again… That is how you rank in the search engines.
If you have any comments or questions, let me know.
Keywords are how the search engines know what you’re about and people that should be directed to your website, blog, business. What are they and why do you need to know about them? Are they really that important to me and my website, blog, business? Can’t I get by without them? I mean, it’s all about the content right? So if I just write a really cool article, people will find it, right?
Let’s look at keywords from this perspective—I am sure you’ve visited a search engine or let’s say we’ve all had something we need and decided to search for it using search engines Google, ask.com, AOL, Yahoo, Bing, etc. and searched or type like something like “How do I make money online?” Or “Romance novel” or “budget hotels in my neighborhood” Guess what? These words listed above are different keywords, or can also be called “key phrase search” just to be specific. Theoretically, when we search for a single word like “dating” it is a keyword, but a phrase, but when we search for words like “dating tips”, it is to be a keyword phrase.
We have keywords in different formats. They can either be short and can also long. At most, when choosing keywords, we make use of three-word phrases or five-word phrases at most. In a nutshell, whatever it is that we type on search engines like Google, Bing, Yahoo, and other search engine are generally known as Keywords which can also be known as a keyword or strings of keywords. When making use of keywords, your main aim is to get websites or blogs that have the exact thing which you need and when you make use of unique keywords, it narrows the search and makes it specific.
Think of it this way: you can actually boil down or let’s say narrow down the content of an article no matter the size of a few key topics. After doing that, those key topics are the keywords for that article. With keywords on your articles, you get enough referrals to your website, business and also get enough readers to your article.
A keyword can be defined as a word or phrase that is used as a reference point in order to find another word that has the same kind of information or information regarding those words.
Keyword determines the amount of traffic which a website gets it is what determines if your website gets ranked on any search engine. A keyword is an investment in the business when it comes to taking it online. People get to see what we have to offer only when we use the right keywords. Keywords have a great impact on a business. When you get the keyword of your web site wrong, it can affect the whole business.
Whenever we create a blog, website, online business etc. we all have the aim of rising above others in the same business. The quality of what we offer or write is an important factor, but what is most important is how to make sure that people get to see our quality work. That is where the importance of keywords come in. getting traffic to your business, blog or website is not an easy task, but it is exactly where the success of your work lies. In order for you to get the desired result you have to think like the consumer of the product, you have to put yourself in the consumer’s shoes
There are so many factors that need to be considered when picking keywords for your business. Below are some of them.
BASIC CONSIDERATION WHEN CHOOSING KEYWORDS
As a writer, blogger, business or website owner, we all have the aim of making our mark on the online marketplace, making use of the right and appropriate keyword and also following the right keyword process would be your stepping stone towards making this dream and aim achieved:
Creating your initial list of keywords
By putting yourself in the shoes of the consumers or let’s say your targeted visitors, you can bring out a list of keywords that can be used to find your product, write-up, blog, or the service you are offering. At first, this list is filled with assumption. I.e. what you think people will use when they are searching for the product, services, write-up or whatever it is that you offer. Be sure to think about the how, what, where, why and other possible queries that may be used by your targeted visitors.
Streamline your list using a good Keyword Research Tool
These days, there are various online tools for keyword research, both paid and free some of which you will come across while reading. These tools can help you go through the list of keywords which you drafted out initially and help to identify which particular phrase has a good combination when it comes to in demand and its relevance to search results.
Refine and shortlist using Keyword Suggestions
If you have shortlisted a streamlined list of keyword phrases, you can refine your list even more by using the keyword suggestion tools your keyword research tool may have incorporated. The tool can help you refine your initial list by providing you with better insights on how your targeted viewers arrange, add, or subtract words from keyword phrases during actual searches. However, you should be careful in your refinement process to ensure that your final selections are not just related to your website content but should actually and accurately describe what your content is all about.
Be Careful in Using Broad Keywords
It is like a tradition for most online users to use broad keywords like “budget hotels” when searching, but making use of keywords like this faces you with a lot of competition. These kinds of keywords might not bring you any business because it has a large possibility of attracting visitors that may not be what you expect. It is mainly advised to use broad keywords for the business that targets customers all over the world. At times broad keyword brings you targeted customers only if you attach a location to it, for instance, using keywords such as “budget hotels in London” or “London budget hotels”. Though the volume of the search may be low this brings you the kind of audience that would become customers.
Use Keyword Research for Specific Products or Services You Offer
It is also ideal for you to be specific when it comes to choosing keywords for whatever is it that you offer. Your business or brand might be providing service or offering products under different categories, it is expected of you to choose separate keywords for each of the categories, each targeting its own audience. This process may be a bit tedious, but it gives you higher chances of attracting the targeted audience for the exact kind of service, content or product.
You can also get great keywords by:
This can also be done by using Keyword generation tool which helps you determine the related keywords. It helps you determine if the keywords are specific or if they are general in their approach. It is ideal to do this or use this medium because it helps you make use of keywords that people are actually searching for. By this means, you boost your sales by providing relevant content for genuine search engine users.
Don’t write for search engines
Most website owners, bloggers, business owners try their best to get ranked on search engines. They do this by typing the same phrase continually. It is advisable to just write the content of your blog and website the same way you would to anyone else. Just make sure that you decide what your important phrases are beforehand and include them in your writing.
It’s important the effectiveness of your keywords. Focus on realistic phrases which will at least help you get ranked on search engines.
TYPE OF KEYWORD GENERATION TOOLS
Getting the right keyword for your content is a very tedious task. It takes you more than you expect and not getting it right will affect the growth and ranking of your business, blog, websites etc. With the help of these tools and many more, getting the right keywords have been made a bit easy.
Below are lists of some Keyword generating tools which you can try:
Moz’s Keyword Explorer
Search Term/Query Reports
Google Keyword Planner
Competitor Source Code
AdWords Display Planner
HOW SEARCH ENGINES USES KEYWORDS
Our main aim of using keywords on our website, blogs, business, articles etc. is so that we get ranked on search engines. Search engines use keywords both on-page and off-page.
When it comes to determining relevance, Keywords are the most important-the relationship between the search term and the result. Your page won’t rank on search engines unless the page is relevant.
Below are some of the most established ranking factors. It is dangerous to ignore any of this because it might lead to the sinking of your search result without a trace.
One of the most prominent and oldest ranking factors is having Keywords in the page title. Placing your Keyword within the title is also important. Give your website, blog etc. an additional weight by making sure your keywords appear at the beginning.
This is another older metric, the page headings are still worth optimizing. Your <hl> tags should have the keywords for your page. Make use of other heading tags for variations on your keywords and terms that are closely related.
Frequency of content
Another important factor is the number of times you use your keywords. Your keywords should appear at least once with terms that are closely related used throughout.
LSI keywords in content
The job is not yet completed with only your primary and secondary keywords. In order to match the search terms, Google is looking for the content as a whole. This means you have to make sure that you have keywords closely related to search terms in all the content.
Keyword prominence in content
In the first 100 word of your content make sure to use your main keywords, as these shows that they are the focus of the content at the same time increasing its relevance.
Another important factor is the anchor text you use and the page you link to. You should include your keywords within the anchor text, and the context you’re linking to also needs to relate to your main keywords for the page.
Often, Google shortens URLs in the search results to the page and the domain name. it is ideal to make sure that your main keywords are within the URL for the page.
Having your keywords or terms that are closely related appear in the page category also adds to the relevance and improves ranking. The main category and subcategory which a page is in also add to the relevance your site.
Avoid making use of domain names which are too long or sounds spammy. You have to watch out for this because it weakens your brand and ultimately damages your brand.
When it comes to Google ranking, Off-page factors can have a greater impact more than on-page. This is because they show Google what the general consensus on your page really is instead of what you say it is and they are also difficult to manipulate.
In ranking, the anchor text is one of the most important ranking factors. This text shows that other sites also see the content relevant. Do not over optimize the anchor text because it will have a negative ranking signal and dame your ranking.
Internal link anchor text
It is not only the internal anchor text link that counts in ranking but also the internal ones as well. It is advisable to also use your keywords within internal links, mostly those that appear in the navigation of your site.
Linking domain relevance
From a link value perspective, and also from the relevant point of view, the domain that links to you is also important. If the domain contains your keyword definitely that will increase the relevance of your page to those terms.
Linking page relevance
Both the relevance of a page as well as the whole text is really important. It shows that the links are in context and helps them pass more relevance to the page you are targeting.
Co-occurrence is the relationship between the page and the target keywords from the content on the web. Should the site be mentioned frequently alongside a keyword or set of keywords, even if it is not linked, it definitely indicates a connection between both of them.
Social Media as a ranking signal
On social media platforms, the keywords you use matters a lot for your social media campaigns. Though they don’t affect your SEO ranking directly, they also render a big help in making that goal a reality.
IMPORTANCE OF KEYWORD
Keywords are the bedrock of your website content. The headings and topic of every page should focus directly on the keyword and keyword phrase. Your keywords should also be prevalent when you create offers and emails this is because you can use your keywords as your topics.
Keywords help visitors and potential customers to understand the purpose of your page and what they offer. It is a tradition for readers to scan quickly for the keywords they searched whenever they are reading the content of a page.
Keywords aid in translating the purpose of your page to search engines. The search engines crawl your website pages to index them, so when they do this, they parse the keywords on the page in order to determine the purpose of the pages.
Most people who make use of search engines are more likely to click on one of the suggestions in the result pages that appear (SERPS) on the top 5. Take advantage of this and get visitors to your website and also customers to the business.
SEO is not only relevant to search engines but also a good SEO practice improves the experience of the user and the usability of a website.
Most users trust the search engines they use and is at the top position pass a message across to the reader. Using appropriate keywords get you to that position.
For the social promotion of your website, keywords are important. People who search Google or Yahoo have the tendency to promote it on Facebook, Twitter, Google+ or other social media channels.
A keyword is important for running your website smoothly. Websites with more than one author can benefit from keywords both in a direct and indirect way. The direct benefit is that it increases search engine traffic and also have other indirect advantages.
Keyword puts you ahead of your competitors and beats the competition. If you have two websites that offer the same thing, the one with good keywords is more likely to be seen and brings in more visitors who are potential customers.
TYPES OF KEYWORD
When choosing the keywords for whatever you want it for, you need to pay special attention to the type of keywords you are using or want to use. The keyword is an integral part or lets says the heart of your business online so you need to pay attention to the ones you use. For SEO keywords, there are different types, and you need to know them in details so you make the right decision when choosing.
What people don’t know is that the result you achieve from your keywords, hangs on the type of keyword you select.
Making use of a keyword search tool to find the best keyword for each type can also lessen or made the job easier and reduces the effort you are required to put in.
It is ideal for you to have a sound knowledge of the three main types of keyword and what impact each of them can bring. More significantly, you need to know the main difference and what sets each type of keyword from the other.
Below are the three type of keyword for SEO:
We will start by explaining
BROAD MATCH KEYWORD
These keywords i.e. the Broad match keywords are the ones that make it possible for you to reach the widest audience possible. This is because they are broad in nature and this enables a large number of people to search for them. Mostly when people perform searches on Google, they make use of this type of keyword. It is common for most search engine users to be unspecific when looking for information on search engines. So they end up typing long keywords i.e. broad match keyword which takes them across a different range of result.
This most interesting factor about these keywords is that search engines also look for relevant suggestions and also similar phrases. Using these keywords makes search engines to overlook misspelled words and thereby targeting a larger number of searches. When using broad keywords, discovering the best long-tail keyword to use becomes easier at the same time driving a larger volume of traffic to yourself or website. But using this medium, bear in mind that the traffic is not refined because you will get a lot of random individuals. Broad match keyword has the most drawback of the three type of keyword.
EXACT MATCH KEYWORDS
The Exact match keywords are the direct opposite of the broad match keywords. As the name clearly implies, these keywords are based on direct and exact searches and these searches are termed down to the last detail. When using this keyword option, the search query must match the keyword exactly so as to send the users directly to your website. In the three types or option of a keyword, this is the most difficult to conquer. The traffic generated when using this option are curated and are easy to convert for you.
The probability of getting an exact match of your keyword is low so it directs lower traffic to your website and lower than you get when you make use of broad match keyword and phrase match keywords. In order for the volume of your traffic to increase you need to increase the number of the keywords you use. Using this medium, even the lowest traffic could boost your sales.
PHRASE MATCH KEYWORDS
This type of keyword i.e. the Phrase match keywords is between the two types of the keyword which are the Broad keyword and exact keyword. They are more focused and direct than the broad keyword but not as direct and focused as the exact keyword. It provides you with more flexibility when it comes to getting visitors. You can benefit from both wide audience and exact audience.
You generate low traffic than you get when using the broad keywords option but generate higher traffic than that of exact keywords. This option is an ideal option for you to choose because it falls in the middle of both options.
USES FOR KEYWORD RESEARCH TO HELP YOU IN SEARCH ENGINES
The most important and better way to dominate any topic is to perform keyword research on that topic. It doesn’t matter if what you are writing is an exclusive article or a series of articles, with keyword research, searchers get to see every possible information that they are interested in.
Keyword research does more for you than just writing content for your product or services; it also helps you with all your other content, such as white papers, blog-posts, e-books, infographics, etc.
This is another part of niche domination. Answering questions that searchers have. People have great sites where they ask questions such as Clarity, Quora, social media is also a place where you see these questions. With sites like these, people still prefer to ask questions to search engines and this gives you the opportunity to provide answers.
Keyword phrases that are questions tend to get ignored due to low search volume. These questions can be the backbone of your blog content, and with the keyword, they can be answered.
MAKING EXISTING CONTENT ROBUST
Your content can always be improved. Making use of keywords provides opportunity in order to improve previous content, be it an optimized text, blog post or something else.
Instead of reworking your content just so you could add keywords, you can just use keywords to expand the depth and breadth of your content. Keywords just help to add new information to the current content. Keywords do not only make your content robust it makes it evergreen also.
LEARN CUSTOMERS “LANGUAGE”
Using keywords, you can uncover your product descriptions and even solve the problems of your product that needs a solution.
Researching for keywords brings you closer to your customers and shows you how customers view your product. With is research, you make use of keywords that bridge the gap between you and your customers.
IMPROVING THE NAVIGATION OF YOUR WEBSITE
A keyword is not only needed to establish new pages of content based on what searchers need but can also be used as the link text navigation options.
Keywords help your visitors to know their way around your site, and this can be done when the navigation of your site uses the keywords they searched for.
Using unfamiliar words other than the one they searched for leaves visitors confused and make the end up leaving your site to search for better options.
NEW PRODUCT RESEARCH
It is not advisable and also important that you don’t limit yourself to keywords that are relevant to today alone. You can discover information that helps your product in the future just by broadening your search.
It also gives you opportunities to give and offer a product that you don’t currently have so you keep them in mind for when you are ready to expand.
GETTING NON-COMPETITIVE OPPORTUNITIES
It is unbelievably true that there are some opportunities that are highly profitable but make use of less competitive phrases. A keyword phrase is worth trying as long as it has the potential to deliver traffic to your campaign.
Mostly, these phrases are not only low in volume but are also not competitive. These can draw opportunity to create content where no one hasn’t and this content has the ability to deliver ranking because there is no current competition.
ASSESSING YOUR COMPETITION
While keyword research itself doesn’t often give you any information on your competition, you can take your keywords and use them for competitive research.
Make use of keywords in finding what other keywords people who are in the same business as you (competitors) are bidding for or making use of. There are tools that are useful in carrying out these tasks. Some of which are listed above. Knowledge
NAVIGATION TO RELEVANT PAGE
Keywords serve as a signpost. It directs people who visit your site. You can be able to send your visitors and searcher to a place that meets there need only when you know their needs. Keywords distinguish searches so you need to be specific when searching for something.
It is necessary to differentiate your contents, from those researching, buying, shopping and moving around. By giving them the required content, you keep searchers engaged and always coming back for more and definitely turning them into customers.
INCREASING CLICKING ON SERP
Keyword optimization is mostly about creating content that makes use of the same language as your visitor so it is necessary for you to make use of a keyword that entices your visitors to click form the search results to your website.
At this place, the tags and meta description comes in. it is not only necessary just for search engine ranking. Inclusively write titles that are enticing and meta description tag that compel searchers to click your website instead of others on the same page of your search result.